There are millions of people logging on to their computers at this very moment. To get a fraction of them directed to a book trailer video is not difficult, it’s nearly impossible. An estimated 2000 views means your trailer is doing very well, more views means it is better than the “norm” (http://rockyourwriting.com/2011/08/do-book-trailers-work/). There have been many bestseller’s not even break the double digits when it comes to book trailers. Others probably would have done much better had they took the time to market their book with a trailer.
Number one New York Times Best-Selling Mystery and Thriller novelist Harlan Coben’s newest book released in March of 2013, generated (to date) 9, 493 YouTube views for the book trailer. Why is it not a higher number of views? Is it because dedicated readers do not follow Mr. Coben? No. We’ll get to that in a few minutes.
When I began thinking of promoting my latest book with a video trailer, I thought, “Gee, who will even want to look at a trailer for a book. We’re not talking the next blockbuster movie starring Johnny Depp.”
Low and behold, after getting past my reservations I listened to my publicist and agent and decided to go forward with the video trailer, with two stipulations. It was not to be a cheesy B-rated production, and we were not to invest a great deal of money into the project.
They called my bluff. The video costs less than what I spend on my cellular phone bill in a month, and it turned out to be a decent depiction of what my book encompasses. Now came the big test, posting it to YouTube and seeing if anyone really gave a care about the video.
In one month’s time, the video trailer accomplished the unimaginable. It was Viral and no end in sight. In its first month, it generated just over a mind-boggling 157,000 views (in only one month) making this book video a historic one-of-a-kind.
What was the key? You got me! It could have been the fact that I have a remarkable team working behind me. It could be the subject matter or the fact that I have such wonderful friends who all shared the video.
Honestly, my agent and my editor tell me it’s because my book is making history and I am a delight to read (I surely hope so). One of the keys to creating a successful viral video was that I released the video “before” the book was released. Mr. Coben released the book trailer the same day his book was released; perhaps he could have drove the numbers up had he released it sooner.
Well, I don’t believe Mr. Coben is too worried about his YouTube count, he has other more important accounts to concern himself with, and I am not at that stage in my career as of yet.
The only other thing I would add is, cross-promote your work, and your video; it drives up the numbers and the curiosity of potential readers and viewers.
I just hope the frenzy continues after my book releases. If you haven’t yet checked out the video please do so, the YouTube link is at the end of this blog. Also, If you are considering creating a video (book or otherwise) and you would like to chat about it please email me and I would be more than happy to offer what I know.
“Dr. H. H. Holmes and the Whitechapel Ripper” Website
YouTube Book Trailer
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Author Dane Ladwig’s Agent
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